Social Audio.
Audio content enables brands to engage with people throughout the entire day, from commuting to-and-from work, to all those social media check-in’s during the afternoon and evening hours.
The average time spent on social media is 2 hrs. 22 mins. a day.
Multiple channels must be used to reach your audience. Today’s listener engages with audio content from a variety of sources, including legacy media, podcasts, streaming apps, and social media.
Dream it.
Consultation with an executive producer
Ideation, scripting and outlining
Targeting factors
Communication plan
Share schedule
Track deadlines
Campaign management
Create it.
Voiceover artists and spokesperson soundbites
Studio, HD record lines, or on-site location
Digital audio editing
Background music and SFX
Posts and Tweets
Hashtag campaign
Target ideal audiences.
Social audio makes it possible to choose who sees your content, including the time and day of the week.